You may be wondering… what’s a cadre?

If you want to grow your business the right way, you need to go back to the basics. A lot has changed in every industry over the last decade, but the fundamentals of sales remain the same. Most importantly, sales through key relationships and business partner referrals are, and will always be, the bread and butter of any thriving business. Referrals transfer a level of trust unmatched by any online advertising, paid-for lead, or mailer campaign.
 

In this next season, if you need to increase your lead count or the quality of your leads, there is no better way than building a Cadre.
 

Let me explain…

A Cadre, taken from the military, it’s a small group of people specially trained for a particular purpose or profession. It is commonly referred to as your “network” in a professional setting. We use the word Cadre because everyone in sales has a network, but very few have a core group of people committed to their success. A Cadre is an exclusive group of people that you know, like, and trust. You don’t simply join a Cadre by sending or receiving a referral as you would a network. It’s a series of small kept promises, proactive activity, and intentionality from both sides that begin to form Cadre relationships.

What’s cool about a Cadre is that everyone represented offers a high skill level and provides a unique solution to your client’s pain points. This means that as you build and grow your Cadre, you are expanding the level of service you can extend to your clients.

At The MORE Academy, we believe the goal isn’t to be successful but to be valuable! It starts when you stop focusing inwards and point your arrows out toward your family, team, network, and community. Building a Cadre should be easy and fun with the right attitude and effort.

Over the next 90 days, we invite you to join us as we get back to the basics, build our Cadres’, and focus on getting high-quality leads that close.